When you write your article description make sure you use your main keyword in the description and to use supporting keywords (LSI) so that the search engines will index your article correctly. By doing this it will help with your search engine rankings.
What on earth does LSI mean?
Latent Semantic Indexing. Right, what exactly does that mean? LSI can also be referred to as Latent Semantic Analysis and it is basically a method to identify relationships or patterns between words. Most search engines use this method to help categorize your articles but more importantly the engines expect other associated keywords that are related to the main subject or topic.
I have mentioned in Part 1 about the Google AdWords Keyword Tool. It's a great tool for finding keyword combinations and associated keywords (LSI). There's a free tool for finding these word sets at Google Sets all you need to do is type in a few keywords and it will output relevant keywords to the one you typed. You can then use these keywords in your article. By doing this you will not only enrich your article but also provide relevant keywords that the search engines expect to find within it.
For example. Go to Google Sets and type in article, writing and SEO. Here is what the helpful tool gives you. A list of great keywords that you can use in your article.
writing, article, SEO, web, tools, search, Google, free, software, web2.0, reference, business, design, tips
marketing, web design, Ajax, blogs, tool, online, programming, cuss, JavaScript, social, blogging, rss, webdev, tech, community, technology, development, html
How cool is that? Now you can insert a few of those keywords within your article. You don't need to use keyword stuffing, just use this tool and you can add natural enriched sentences to your article that will appeal to your readers but also the search engines.
What about my article Title?
The article title is absolutely KEY; it's the most important part. You need to spend quite a bit of time making sure you get this right. Most readers will take a few seconds to make up their mind either to read your article or not so the title needs to GRAB their attention. If you don't get their attention then they will leave your article for good.
